DATA PROTECTION POLICY
(Effective Date: July 29, 2025)
The Data Protection Policy set forth below (the “Data Protection Policy”) applies to your use of the Device, Application(s), Site, and any Smart Services (collectively, including the Device, Applications, and Smart Services, the “Services”) accessible through the Device. This Data Protection Policy is provided by Hisense International Co., Ltd (hereinafter referred to as “we”, “us” or “ours”).
The entity responsible for processing your personal data pursuant to this Data Protection Policy is:
Hisense International Co., Ltd.
No. 218, Qianwangang Road, Economic and Technique Development Zone, Qingdao, China
E-mail: product.tv.info@gmail.com
EU representative for EEA residents:
VERDATA Datenschutz GmbH & Co. KG
Roemerstr. 12
D – 40476 Duesseldorf
Email: hisense.representative@verdata.eu
By using our Services, you understand and acknowledge that the collection and use of your Personal Data will be made in accordance with the Data Protection Policy. If you do not feel comfortable with any part of this Data Protection Policy, please discontinue the use of the Services or engage with us immediately.
Introduction
We are committed to protecting the privacy of all our users. The purpose of this Data Protection Policy is to inform you about the types of information we gather about you, how we may use that information, how we disclose it to third parties, and the rights and controls you have with respect to your personal information.
This Data Protection Policy applies to information about you that is collected by us as set forth herein.
This Data Protection Policy does not apply to information that you provide directly to, or is collected by, unaffiliated third parties whose Smart Services you access via the Device, which are controlled by such third parties and whose use may be governed by a separate privacy policy and/or terms of use (for example, a channel or Application operator that is unaffiliated to us). You should review the applicable privacy policy and/or terms of use of any third-party service providers whose Smart Services you access via the Services.
1. IMPORTANT DEFINITIONS
“Adequate Jurisdiction” means a jurisdiction that has been formally designated by the European Commission as providing an adequate level of protection for Personal Data.
“Application(s)” means an embeddable, downloadable, and/or executable software application owned by us or a third party and made available on the Device.
“Content” means all audio and visual elements and ideas offered by us or third parties, including but not limited to, data, movies, videos, photographs, software, games, designs, likenesses, artwork, images, music, sound, information, and other materials, tangible and intangible, including derivative works, on all media and formats, existing or in future.
“Controller” means the entity that decides how and why Personal Data are Processed.
“Data Protection Authority” or “Supervisory Authority” means an independent public authority that is legally tasked with overseeing compliance with applicable data protection laws.
“Device” means this Smart TV.
“EEA” means the European Economic Area.
“Materials” collectively means any Content, Submitted Content (where applicable and as further defined herein), messaging, blogging, chatting, social networking, information, advertising, and/or Internet links, etc., accessible or delivered through the Device.
“Personal Data” (used interchangeably with the term “Personal Information”) may refer to any information that identifies or makes an individual identifiable or, depending on as defined by the law applicable in your location. In the UK and EEA, Personal data shall mean any information relating to an identified or identifiable natural person. Only the definition that applies to your physical location will apply to you under this Data Protection Policy.
“Process”, “Processing” or “Processed” means anything that is done with any Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
“Sensitive Personal Data” means personal data about race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, sexual life, any actual or alleged criminal offenses or penalties, national identification number, or any other information that may be deemed to be sensitive under applicable law. Other non-EU jurisdictions, such as Mexico, may define sensitive personal data more generally to include the following: photographs, national origins, or payment records (e.g., credit card numbers, expiration dates, and records of checks.)
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